To build the perfect sandwich we typically start by first selecting the bread. Do we want white, wheat, rye, french role, baguette or pumpernickel.
Then we ask ourselves, “Do we want a vegetarian sandwich, or do we want meat.” What kind of meat? What kind of cheese? Pickle, or no pickle? Then there’s the condiments.
This is not unlike building a great social media campaign. Think of the bread as your brand and the meat as your culture.
The completed sandwich is like combining your brand and your culture together with the right mix of social media platforms, to convey it to the world in such a way where they say, “Wow!” Or, if not “Wow” they will identify with who and what you’re about.
When conveying your brand and culture to the world it is important to have identified your target audience. Followers are important, yet when it comes to marketing quality is always better than quantity. You’re going to want a strong audience who not only is generally interested in what your business has to offer, but who also engages in conversation and feedback.
Marketing in today’s age, is not about mass. It’s about communicating your uniqueness, your specialness, the feeling conveyed in your brand and culture, in such a way that connects you with a tribe of people that love what you do and what you offer. You want to convey authenticity to your audience. What makes you different from the rest?
At Social Sandwich we combine our passion for social media with a desire to discover your uniqueness, and speaking with your voice, to engage with your audience and attract them to what you do.
Building the perfect sandwich, like social media, requires the right mix of ingredients. Does your business call for the standard combination of Facebook and LinkedIn? Should you be on Twitter? What about Instagram and Pinterest?
There are myriad platforms. Which are the right ones for you? Once we discover the right mix, we can assemble the sandwich. We build the platforms, find your voice, develop the content, and spread the message to your audience through active engagement.
Let’s make a sandwich…